ESPNCricinfo Redesign
Feb 3, 2025
With 20M+ monthly users, ESPN Cricinfo offered unmatched cricket content but suffered from information overload and poor navigation. The challenge was to simplify the experience while preserving its depth.
CLIENT
ESPNCricinfo
Role
Product Designer
Impact
30% Increase in Engagement
Problem
Research across Reddit, Twitter, app reviews, and internal feedback revealed consistent issues with information overload, cluttered navigation,
and poor content hierarchy, leading many users to prefer competitors like Cricbuzz for quicker score updates. As one user put it,
"Too much information is dumped when we only require a few things."
Homepage Redesign
The homepage was redesigned to reduce clutter by simplifying headers, removing unnecessary metadata, improving typography and spacing,
repositioning hero content, and introducing a cleaner editorial hierarchy. Cards became lighter, easier to scan and more consistent
with the design system.
Design System
Designed a comprehensive component library that unified interactions, layouts, and visual styles across the Cricinfo ecosystem.
