At ESPNcricinfo, I led the creation of a scalable, component-driven design system to bring consistency across web and app platforms. Starting with a complete audit, I defined tokens, built reusable components, and documented everything on Zeroheight for cross-functional teams. The system streamlined design-dev handoffs, reduced visual inconsistencies, and improved build speed—laying a strong foundation for future product updates across live scores, stats, and editorial experiences.